Healthy skin for life.

Our Mission

By 2040, melanoma will be the most common among men and second in women after breast cancer. Our mission is to ensure everyone has the access to dermatology care, so that they can know the health of their skin. We believe that early detection will help to save and improve patient's quality of life.

LEADERSHIP

Elianna Goldstein | co-founder

Elianna is the co-founder of Modern Ritual leading partnerships and new business development activities for the company.

Learn More

Dr. Beth Goldstein | Co-founder

Dr. Goldstein is a dermatologist and Mohs surgeon with over 30 years of medical experience, establishing one of the largest private dermatology practices in North Carolina.

Learn More

Dr. R. Condon Hughes, III | Dermatopathologist

Dr. R. Condon Hughes, III is a Dermatopathology Specialist and has over 42 years of experience in the medical field.

Learn More

ADVISORS

JOHN HALSEY | CRO recuro health

John is a leader with 25+ years of experience across revenue/ EBITDA growth, business development, payer provider strategy. He currently serves as Chief Revenue Officer at Recuro and previously spearheaded sales and strategy activities at Teladoc. He is regarded as an industry pioneer, having had successful positions with MDLIVE, Realtime Medical Data and Turn-Key Health.

Learn more

DAVID SPRATTE | CEO CARPE

David Spratte is the CEO and co-founder of the startup Carpe, the leading dermatologist-recommended provider of sweat control solutions for all areas of your body available on its website and CVS, Rite Aid, Target stores nationwide. 

Learn More
HEALTHY SKIN FOR LIFE
HEALTHY SKIN FOR LIFE
HEALTHY SKIN FOR LIFE
HEALTHY SKIN FOR LIFE

Mother-Daughter, Dermatologist Duo

Elianna and Dr. Goldstein are the dermatologist and mother-daughter duo behind Modern Ritual.

After Elianna saw her father get treated for skin cancer in 2018, she partnered with her mother, leading skin cancer surgeon Dr. Beth Goldstein (@dermdrgoldstein). Together, their mission is to expand access to skin healthcare options to prevent and detect skin cancer.

It’s called a Modern Ritual, because we fundamentally believe that skin health is a part of our body's overall health, which means we should take care of it, invest in it, the way we do all other parts of our daily rituals.

Clinical Research & Results

Men's Attitudes and Behaviors About Skincare and Sunscreen Use Behaviors

The Daily is medically formulated based upon research from over 700 men to ensure smell and consistency were most favorable for habitual application in men.

Attitudes and Behaviors That Impact Skin Cancer Risk among Men

To best understand the factors that will impact men's perceptions and risk factors in skin cancer.