Healthy skin for life.
Statistics tell us that by 2040, melanoma will be the #1 cancer among men and only second to breast cancer in women. Our mission is to expand access to help prevent and detect skin cancer.
Elianna Goldstein | co-founder
Elianna is the co-founder of Modern Ritual leading partnerships and new business development activities for the company.
Dr. Beth Goldstein | Co-founder
Dr. Goldstein is a dermatologist and Mohs surgeon with over 30 years of medical experience, establishing one of the largest private dermatology practices in North Carolina.
Dr. R. Condon Hughes, III | Dermatopathologist
Dr. R. Condon Hughes, III is a Dermatopathology Specialist and has over 42 years of experience in the medical field.
Mother-Daughter, Dermatologist Duo
Elianna and Dr. Goldstein are the dermatologist and mother-daughter duo behind Modern Ritual.
After Elianna saw her father get treated for skin cancer in 2018, she partnered with her mother, leading skin cancer surgeon Dr. Beth Goldstein (@dermdrgoldstein). Together, their mission is to expand access to skin healthcare options to prevent and detect skin cancer.
It’s called a Modern Ritual, because we fundamentally believe that skin health is a part of our body's overall health, which means we should take care of it, invest in it, the way we do all other parts of our daily rituals.
Clinical Research & Results
The Daily is medically formulated based upon research from over 700 men to ensure smell and consistency were most favorable for habitual application in men.
To best understand the factors that will impact men's perceptions and risk factors in skin cancer.