Healthy skin for life.

Statistics tell us that by 2040, melanoma will be the #1 cancer among men. But we know, UV damage causes a host of problems - melasma flares, hyperpigmentation & nearly 90% of skin aging. Whatever your reason is for being here, we are happy to have you!

Clinical Research & Results

Men's Attitudes and Behaviors About Skincare and Sunscreen Use Behaviors

The Daily is medically formulated based upon research from over 700 men to ensure smell and consistency were most favorable for habitual application in men.

Attitudes and Behaviors That Impact Skin Cancer Risk among Men

To best understand the factors that will impact men's perceptions and risk factors in skin cancer.

Prevents Skin Cancer
Non Greasy
Antioxidant Rich
Prevents Sunburn

Mother-Daughter, Dermatologist Duo

Elianna and Dr. Goldstein are the dermatologist and mother-daughter duo behind Modern Ritual.

After Elianna saw her father get treated for skin cancer in 2018, she partnered with her mother, leading skin cancer surgeon Dr. Beth Goldstein (@dermdrgoldstein). Together, their mission is to create simpler, holistic and most critically, effective skin healthcare options for men.

It’s called a Modern Ritual, because we’re all works in progress, and your life is bigger than your routine. Here’s our promise to you - to provide you with everything you need, and nothing you don’t, to listen and to always prioritize progress over perfection.


Elianna Goldstein | co-founder

Elianna is the co-founder of Modern Ritual leading partnerships and new business development activities for the company.

Dr. Beth Goldstein | Co-founder

Dr. Goldstein is a dermatologist and Mohs surgeon with over 30 years of medical experience, establishing one of the largest private dermatology practices in North Carolina.

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Dermatopathologist Dr. Hughes

Dr. Ralph Hughes, MD is a Dermatopathology Specialist and has over 42 years of experience in the medical field.